Universal search what is

You also have to consider the other types of content that will be included, such as images. Taking the time to maximize your exposure in the blended rank will help you see the best results possible from Google search. WE use cookies on our site to provide you with the best user experience. We will assume that you are agreeing to our Privacy Policy if you continue accessing this website. Read Privacy Policy. Jump to navigation. Request a demo. What is Universal Search?

What is universal search in SEO? While there are no immediate plans to change this, it could happen over time. For example, a search for new york hotels is pretty local oriented. Why not shift over to showing a full page of local results? However, Universal Search is changing things. Instead of considering that content as part of its web pages index, Universal Search will run a video search query across an enhanced version of Google Video.

Google Video is morphing into a meta video search site, similar to how Blinkx operates. The enhanced version will only be accessible through Universal Search. In the near future, Google Video itself will shift over. As for that video content, unlike with news and local, more than one blended results might appear. For video content outside of Google Video and YouTube, the display will be like this:.

Now they are being formalized. Clicking on that will open up the video and let you watch it within the search results, like this:. For some searches, matches from Google Image Search will appear. Unlike the other blending, these will NOT take the place of one of the 10 regular listings.

They were found to be too disruptive that way, Mayer said. Instead, those deemed to be of high relevancy will appear at the top of results, while those that are important but perhaps not as relevant will be shown at the bottom.

For example, Mayer talked about a search for Steve Jobs where pictures of him would be on top, news in the middle and a video clip at the bottom. OK, most of the content is coming from web-based sources Book Search is the key exception. But aside from these vertical search databases, there also remains a WEB PAGE database, what Google originally started with and what remains the core to everything else.

Overall, I think this is a great move for Google to make, assuming the actual implementation works. Mayer was at pains to explain this is the start of Universal Search, and that Google expect to refine and adjust things going forward. It should be helpful to searchers who have simply continued to ignore vertical search properties and miss out on good content within them.

From As a search engine marketer, the implementation of invisible tabs means that traffic from organic web page listings will diminish over time. The more specialty databases are implemented, the less traffic will fall to web search results. First generation search analyzed words on a page to rank content.

Second generation search tapped into link analysis. Third generation search to me is looking at both user input what we visit; what we click on; personalized results and making search go more vertical. Why the generational jumps at all? To improve relevancy. Each generation has fought the double challenge of being overwhelmed by increasing amounts of information to organize plus having ranking systems become more and more vulnerable to manipulation and outright spam. Furthermore, local listings for highly local search queries can be expected to become increasingly relevant.

The PLAs are image-based advertisements paid by the provider for products searches that can be found above the search results. They contain the product names, price, product photos and a link to the provider.

A Maps Box — especially in mobile search results — is also widely integrated. This box is displayed by Google especially in combination with local search requests, as shown below. In the case of videos, the boundary between organic search results and additional boxes is a fluid one.

Google integrated the vertical search engines in the results of the organic search for relevant keyword searches in Generally speaking, Google gathers this information, as well as data from its Chrome browser, Android and myriad other sources to personalize results as much as possible. We at Searchmetrics have been doing analyses of Universal Search since Every year, we look at the most current developments and share our data and interpretations with you.

Our Universal Search analyses are based on data from our software, which crawls search results for many millions of keywords. The database generally includes the first five search results pages — in several detailed analyses, only the foremost SERPs.

For example, news is only shown on the first page. Our data is compiled in a calendar year, from January to December, and its development is usually evaluated over the course of this period. The integration of Universal Search can principally be analyzed from two different angles — by its absolute distribution and by its occurrence according to keyword share.

The second possibility for analyses is the absolute distribution and frequency of the elements. Numerous integrations are often delivered for one search result, particularly for images, shopping PLAs and news. Our calculation is based on the sum of all individual integrations of images, videos, etc.

Accordingly, the shares of the elements of an integration type can be determined by the totality of all Universal Search integrations.